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Energy & Endurance

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  • Beta-Alanine 750 mg Capsules
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    Beta-Alanine 750 mg Capsules
    2008

    PRODUCT DESCRIPTIONSupports Muscular Endurance* Helps Delay Muscle Fatigue* Beta-Alanine is a non-essential amino acid that is used by muscle cells to synthesize carnosine.* Carnosine is a dipeptide (Beta-Alanine plus Histidine) that functions as a buffer for the hydrogen ions (acid) produced during strenuous exercise, thus helping to maintain...

    29,76 €
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  • Beta-Alanine Powder
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    Beta-Alanine Powder
    2007

    Pure Powder PRODUCT DESCRIPTIONSupports Muscular Endurance* Helps Delay Muscle Fatigue* Beta-Alanine is a non-essential amino acid that is used by muscle cells to synthesize carnosine.* Carnosine is a dipeptide (Beta-Alanine plus Histidine) that functions as a buffer for the hydrogen ions (acid) produced during strenuous exercise, thus helping to...

    44,64 €
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  • Men's Extreme Sports Multi Softgels
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    Men's Extreme Sports Multi Softgels
    3890

    PRODUCT DESCRIPTIONWith Free-Form Amino Acids, ZMA®, Tribulus, MCT Oil, Herbal Extracts and more! Natural color variation may occur in this product.*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

    24,80 €
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  • ZMA® Capsules
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    ZMA® Capsules
    2200

    Sports Recovery* PRODUCT DESCRIPTIONSports Recovery* Combination of Zinc, Magnesium & Vitamin B-6 ZMA® is a combination of Zinc, Magnesium and Vitamin B-6 designed to maximize absorption and to promote recovery from exercise.* Zinc plays a central role in the regulation of cellular growth and tissue repair, as well as the maintenance of a healthy...

    21,82 €
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EMPOWERING HEALTHIER LIVES SINCE 1968

Back in the early 60’s the health food industry was in its infancy. “Health foods” were obscure and peculiar, and health food enthusiasts were broadly categorized as hippies and granola-heads.

During these raw and formative early years, entrepreneur Elwood Richard started a small chain of health food stores in the Chicago area called Health House. A degreed physical chemist, Elwood’s collegiate research had focused on enhancing physical performance through the use of healthy foods and nutritional supplements. The knowledge he acquired during this time left him a firm believer in the benefits of natural products for health and quality of life, and laid the early foundation for his life-long love of nutrition and health foods.

After losing customers to a local supermarket due to the high cost of his products, Elwood realized that in order for his health food stores to survive and thrive they needed to offer affordable natural products. Healthy foods wouldn’t last if no one could afford them. So he started his own natural products manufacturing company to supply his stores, which afforded him complete control over product cost and quality. NOW® Foods was born.

Today NOW is still owned by the Richard family and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available. NOW has always remained true to Elwood’s original vision – to meet consumer need for health foods by offering affordable, high quality natural products.

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