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Hygiene

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  • XyliWhite™ Platinum Mint Toothpaste Gel with Baking Soda
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    XyliWhite™ Platinum Mint Toothpaste Gel with Baking Soda
    8091

    Clean, Fresh Mint Taste PRODUCT DESCRIPTIONFluoride & SLS-Free Whiter Teeth Formulated with the purest ingredients Uses vegetarian/vegan ingredients Contains 25% Xylitol, one of the highest contents available! For adults and children XyliWhite™ is a remarkable fluoride-free toothpaste gel that uses natural Xylitol as its main ingredient....

    6,55 €
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  • XyliWhite™ Cinnafresh Toothpaste Gel
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    XyliWhite™ Cinnafresh Toothpaste Gel
    8092

    Clean & Fresh Cinnamon Taste PRODUCT DESCRIPTIONFluoride & SLS-Free Whiter Teeth Formulated with the purest ingredients Clean and fresh, cinnamon taste Contains 25% Xylitol, one of the highest contents available! XyliWhite™ is a remarkable Fluoride-free toothpaste gel that uses natural Xylitol as its main ingredient. For adults and children....

    6,55 €
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  • XyliWhite™ Refreshmint Toothpaste Gel
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    XyliWhite™ Refreshmint Toothpaste Gel
    8090

    Cool, Minty, Refreshing TastePRODUCT DESCRIPTIONFluoride & SLS-Free Whiter, Stronger Teeth Reduces Plaque For adults and children. Formulated with the purest ingredients. Free of SLS (sodium lauryl sulfate). Functional Ingredients: Xylitol (25%), Papain (whitening) Ingredients: Water, xylitol (25%), hydrated silica, glycerin, sorbitol, sodium...

    6,55 €
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EMPOWERING HEALTHIER LIVES SINCE 1968

Back in the early 60’s the health food industry was in its infancy. “Health foods” were obscure and peculiar, and health food enthusiasts were broadly categorized as hippies and granola-heads.

During these raw and formative early years, entrepreneur Elwood Richard started a small chain of health food stores in the Chicago area called Health House. A degreed physical chemist, Elwood’s collegiate research had focused on enhancing physical performance through the use of healthy foods and nutritional supplements. The knowledge he acquired during this time left him a firm believer in the benefits of natural products for health and quality of life, and laid the early foundation for his life-long love of nutrition and health foods.

After losing customers to a local supermarket due to the high cost of his products, Elwood realized that in order for his health food stores to survive and thrive they needed to offer affordable natural products. Healthy foods wouldn’t last if no one could afford them. So he started his own natural products manufacturing company to supply his stores, which afforded him complete control over product cost and quality. NOW® Foods was born.

Today NOW is still owned by the Richard family and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available. NOW has always remained true to Elwood’s original vision – to meet consumer need for health foods by offering affordable, high quality natural products.

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