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Sweeteners

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  • Dextrose
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    Dextrose
    6925

    Easily Utilized by the Body PRODUCT DESCRIPTIONPure and Natural Sweetener Easily Utilized by the Body Natural Energy Source Dextrose is another name for glucose, a simple sugar that plays an important role in cellular energy production. Dextrose is actually the primary source of energy for most living organisms. NOW Real Food® Dextrose is a natural...

    9,97 €
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  • Xylitol 1lb.
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    Xylitol 1lb.
    6983

    Excellent Alternative to Sugar PRODUCT DESCRIPTION1/3 Fewer Calories Than Sugar Pure and Natural Sweetener Excellent Alternative to Sugar There's a lot to like about xylitol. This naturally occurring sugar alcohol is one of the healthiest and most unique sweeteners you'll find. Unlike sugars such as sucrose and fructose, NOW Real Food® Xylitol is a...

    13,59 €
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EMPOWERING HEALTHIER LIVES SINCE 1968

Back in the early 60’s the health food industry was in its infancy. “Health foods” were obscure and peculiar, and health food enthusiasts were broadly categorized as hippies and granola-heads.

During these raw and formative early years, entrepreneur Elwood Richard started a small chain of health food stores in the Chicago area called Health House. A degreed physical chemist, Elwood’s collegiate research had focused on enhancing physical performance through the use of healthy foods and nutritional supplements. The knowledge he acquired during this time left him a firm believer in the benefits of natural products for health and quality of life, and laid the early foundation for his life-long love of nutrition and health foods.

After losing customers to a local supermarket due to the high cost of his products, Elwood realized that in order for his health food stores to survive and thrive they needed to offer affordable natural products. Healthy foods wouldn’t last if no one could afford them. So he started his own natural products manufacturing company to supply his stores, which afforded him complete control over product cost and quality. NOW® Foods was born.

Today NOW is still owned by the Richard family and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available. NOW has always remained true to Elwood’s original vision – to meet consumer need for health foods by offering affordable, high quality natural products.

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