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Brands There are 8 brands

  • NOW®

    Dietary supplements are an affordable and effective way to ensure you and your loved ones are getting the daily recommended intake of essential vitamins, minerals and other important nutrients necessary for optimal health. 

    192 products

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  • NOW® Sports

    From bodybuilding supplements for performance and mass to protein supplements for pre-workout loading and post-workout recovery support, NOW Sports takes pride in supplying only natural, unadulterated nutritional supplements that you can trust to be pure, safe, and effective.

    23 products

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  • NOW® Solutions

    Since 1988 NOW® Solutions has been the answer for those seeking the best in natural and organic beauty products. Our outstanding selection of the best organic beauty products, home beauty solutions and at-home beauty treatments is the perfect complement to your natural lifestyle.

    14 products

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  • NOW® Pets

    Pet supplements are a great way to ensure your pet is getting the nutrients he or she needs for optimal health. NOW® Pets supplements are specifically formulated to provide the nutrients your pet needs, for life-long health.

    0 products

  • NOW® Real Food

    Did you know that much of what we consume today isn’t actually food? Today’s highly refined ingredients and processed foods bear almost no resemblance to the hearty, wholesome, real foods we used to eat. 

    At NOW Real Food®, we’re bringing people back to nature and nutrition with our outstanding selection of natural, non-GMO foods that are totally real.

    3 products

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  • NOW® Real Tea

    For a truly healthy and enjoyable beverage look no further than herbal and green teas. They’ve been lifting spirits and energizing tired bodies naturally for thousands of years, and they’re just as healthy and effective today as they were, way back when.

    0 products

  • BetterStevia®

    BetterStevia® is the zero-calorie, organic stevia sweetener that’s simply better than sugar and other alternative sweeteners. You won’t find any artificial colors, flavors or additives, just the clean, sweet taste of stevia and a low glycemic impact that’s got all those unhealthy sweeteners counting their days.

    1 product

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  • Ellyndale®

    Our focuses on unique and innovative flavors, and our obsessive attention to the tiniest of details, ensures that every dish you prepare with Ellyndale® ingredients will be a memorable one!

    0 products

EMPOWERING HEALTHIER LIVES SINCE 1968

Back in the early 60’s the health food industry was in its infancy. “Health foods” were obscure and peculiar, and health food enthusiasts were broadly categorized as hippies and granola-heads.

During these raw and formative early years, entrepreneur Elwood Richard started a small chain of health food stores in the Chicago area called Health House. A degreed physical chemist, Elwood’s collegiate research had focused on enhancing physical performance through the use of healthy foods and nutritional supplements. The knowledge he acquired during this time left him a firm believer in the benefits of natural products for health and quality of life, and laid the early foundation for his life-long love of nutrition and health foods.

After losing customers to a local supermarket due to the high cost of his products, Elwood realized that in order for his health food stores to survive and thrive they needed to offer affordable natural products. Healthy foods wouldn’t last if no one could afford them. So he started his own natural products manufacturing company to supply his stores, which afforded him complete control over product cost and quality. NOW® Foods was born.

Today NOW is still owned by the Richard family and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available. NOW has always remained true to Elwood’s original vision – to meet consumer need for health foods by offering affordable, high quality natural products.

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